Commercial paradox, what is the real trend in marketing?
When we talk about marketing we can find as many options as customers, it is important to achieve the objectives is the satisfaction, loyalty and return to reconquer each of them and do so...
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8 Keys of effective lead generation campaign
Prospecting campaigns accounts have become one of the key to generating leads within organizations with B2B business activities. The objectives pursued are on the one hand, obtaining qualified account information, key people, structures, projects and...
Strategic Marketing: Emotions or coupons?
Customer Experience covers many aspects and elements. Physical or material Customer Experience: price, product, location, hours, plus the channel that uses: physical or online store functions. And a critical defining aspect Customer Experience: emotional....
Searching through the client and P2P Geomarketing
Iron Maiden records using Bit Torrent to plan his concert tours The commercial strategy is reduced to that phrase. After the analysis download torrents to organize their concerts became public, came a series of denials,...
Huge Expansion to Dublin Retail Centre Will Include Olympic Sized Ice-Skating Rink!
The Liffey Valley shopping centre is to undergo a major facelift, with South Dublin County Council approving plans for 22,000 square meters of additional retail space plus a plaza and a 2,500 seat arena...
The Evolution of the computer game – From Pacman to Pokémon
It all started in the 80’s – in the decade that brought computers into the family home, it wasn’t long before the children (and adults!) of the decade were using these first basic computers...
End of the stage of experimentation in social media – Comes the moment of truth for companies
Traders and businesses now feel more mature in relation to how to harness and manage their resources and strategies Social Media Marketing, and a large part claims that for years its objectives go beyond...
Generation Z, how is the next generation of consumers?
Usually we talk about the Millennials as the most important target audience for brands. It is young people up to 35 years, especially active on the Internet, who enjoy keeping to the last, and...
Content curation, the humble part of content marketing
The content curation is the basic ingredient that enriches your content marketing strategy. Users actively demand information quality, and appreciate that those brands that continue to provide them interesting pieces for them, even without...
How to Replace an Electrical Fuse
When the lights go out or an electrical device suddenly stops working, the first thing that most people check is the fuse. The fuse itself is used as a protective shield that will immediately...
