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The Community Manager, a beautiful mind 0

The Community Manager, a beautiful mind

Surely many remember that movie “A Beautiful Mind” (A Beautiful Mind).Based on a biographical drama starring actor Russell Crowe, her story inspired by the novel by Sylvia Nasar, nominated for the Pulitzer Prize in...

8 Keys of effective lead generation campaign 0

8 Keys of effective lead generation campaign

Prospecting campaigns accounts have become one of the key to generating leads within organizations with B2B business activities. The objectives pursued are on the one hand, obtaining qualified account information, key people, structures, projects and...

Strategic Marketing Emotions or coupons 0

Strategic Marketing: Emotions or coupons?

Customer Experience covers many aspects and elements. Physical or material Customer Experience: price, product, location, hours, plus the channel that uses: physical or online store functions. And a critical defining aspect Customer Experience: emotional....