Category: Digital Marketing

Through the 20-minute news website, I read an interesting headline. The creator of Wikipedia challenges Google. Jimmy Wales, creator of Wikipedia aims to revolutionize the concepts of the current search systems with a new...

The best way to move forward is to try, again and again, new things until you hit the right one. At least that seems to be the premise that Google follows, which lately has been...

You know the phrase “Until death separates you”, well, in online marketing you know a couple who made their votes some time ago. This is Mr. SEO and Mrs. Social Media, two partners whose union...

At this point, we are all clear about the importance of good content when carrying out our marketing strategy if we want to position ourselves as a relevant person in our sector or market...

We must understand that the issue is one of the keys to the success of our campaigns. It is one of the main determinants for the subscriber to open the email or not and that...

Writing an email is easy, but making it easy does not mean it is the right email. Many marketing managers still send emails with inappropriate texts and, why not say it, completely useless when it...

The basis of the effectiveness of an action of e-mail marketing is to verify if the shipment has reached its recipient, well, this data goes unnoticed for 16% of the companies. This is confirmed by...

Content marketing has meant a new way to reach the consumer. Until now, companies developed their message and transmitted it through conventional media, without giving the audience the opportunity to intervene in the creation of...

If you still believe that you are in control of the marketing you are pursuing, forget about it. The purchasing power and decision has been in the hands of consumers for some years and the...

If you think email marketing as a tool is a worn out concept, think again. Even though email marketing has been used for some time now, the field still offers rich potential. New strategies...