With its new update, Foursquare has gone from being a simple place to check in those places that interest you most, to become a true engine of recommendations. The proliferation of smartphones has made consumers...
Today we have at our reach infinite resources to know our customers. Trends are published every day and we have a multitude of tools at our disposal; both to analyze the activity in social networks, as...
The widely used CMS system WordPress discovered a vulnerability in their version 4.8.2, released in September 2017, which left web pages built using the CMS vulnerable to SQL injection attacks, potentially allowing an attacker...
Isra García, one of the essential figures to understand the keys of Social Media Marketing, brings us closer to the understanding of a more humane and less technological digital communication model, where people are...
The ultimate goal of marketing is to achieve a favorable attitude towards the brand. The Social Media revolution has given users command, allowing them to stand as the main influencers. Now it is these brand advocates...
We must understand that the issue is one of the keys to the success of our campaigns. It is one of the main determinants for the subscriber to open the email or not and that...
Any company or brand that wants to succeed must necessarily give something in return for customer loyalty, as we already know, and that something is content, whatever its nature: articles, promotions, coupons, videos …
The benefits of Digital Marketing and Social Media policies are usually related mainly to the achievements in the communication section and promotion campaigns in the network. However, the revolution of online marketing does not stop...
Open and honest dialogue is the basis of a good reputation in social networks. However, the opinions we receive or read about us or our companies are not always flattering or cordial.
Writing an email is easy, but making it easy does not mean it is the right email. Many marketing managers still send emails with inappropriate texts and, why not say it, completely useless when it...
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