Getting the ROI of mobile marketing is one of the top concerns in marketing departments when planning programs and actions, according to a study conducted by Forrester Research and Aquent. The study also found that...
Maybe your efforts are concentrating on fighting against the current: in going against the concepts in which social media marketing achieves the desired successes. The first thing to point out, above all, is that the...
Public Relations are a set of strategic communication actions, which aim to strengthen links with different audiences, listening to them, informing them and persuading them to reach consensus, fidelity and support of them in...
When companies analyze and prepare an action strategy in Social Media, they should also devote a significant portion of the online marketing plan to ROI. It is a current topic with many opinions, from...
In an environment where consumer attention is increasingly dispersed, the idea of using content to capture interest and boost engament is growing among companies. Attractive content can help companies tell a story, but it...
It is beginning, but it is a beginning that has no end. Every day it spreads faster and threatens to continue taking more sectors and companies that do not know how to see. The emergence of...
Ready to take your web development forward for 2017? Whether you’re upgrading your website or looking to launch a new e-commerce platform, the world of digital marketing is always evolving. Here are five of...
Somewhere along the line team building has picked up a bit of a bad reputation. The promise of team building exercises aren’t usually met with enthusiasm by employees but one fact remains true, team...
In its quarterly study on email marketing, Experian Marketing has analyzed the best time of day to send emails, taking into account that information is a posteriori and that the situation can vary by...
Customers complain about the lack of response by brands in social networks, which indicates a lack of interest on their part, which degenerates into dissatisfied customers, who avoid re-having any relationship with brands. These dissatisfied...
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