The dream of brands: Converting customers into fans
Although the approach is not new, Social Media has refocused the attention of companies on the consumer. The fact through these channels can amplify your message to a much larger audience than they would get before its existence, has served to enhance that interest.
A phrase that repeats a lot in the world of communication says: People will forget what you have said, they will forget what you have done, but they will never forget what you have made them feel. Which suggests that it is not about words, but feelings and experiences.
Social networks, and in general, online, tend to be considered as a separate world, distinctly separated from the ‘analog’ world. But the reality is that he is immersed in society in such a subtle way that in a short time we will be unable to separate them . I think we should consider it for what it is: an extension of the same form with which man has always communicated; although with the potential to be a powerful community management tool and a source of insights for those who know how to take advantage of it.
The goal that every brand dreams of in social networks is clearly “turning customers into fans: active members of the community, identified with the brand, willing to forgive mistakes and speak for the brand.”
This does not mean expanding the number of followers in a social profile, it goes much further. To build a relationship that lasts over time with people who relate to a brand, you must cover all channels and audiences that interact with it with the same strategy. Although it may not seem like it, the effort that must be invested to achieve it is inversely proportional to the potential result”.
Social media is the ideal tool to act as a catalyst for these relationships. Still do not see it clear? Well, do not miss this recommended video.