Who do you model the emails you send?
If the answer is for the users of my list, we started badly … When you are creating a template of an email, beyond the text that you want to dump then in it,...
Category: Digital Marketing
Opinion articles are at the forefront of ROI in content marketing
In an environment where consumer attention is increasingly dispersed, the idea of using content to capture interest and boost engament is growing among companies. Attractive content can help companies tell a story, but it...
Tools that can help you in your content marketing strategy
“Content is king”, this phrase I think we have heard it countless times and we will continue to hear it, because it is the truth. For this reason, content marketing is essential in any overall...
SMEs are the ones that allocate more resources to content marketing
Whether you want it or not, the content is the king. A phrase that does not go out of fashion, nor does it fall into disuse. It is a reality, and companies know they have to...
Mobile phones have changed the rules of the email marketing game
How many of us look at our email more than once a day? Surely the vast majority, and surely we do it first thing in the day or when our works allow us to have...
Advertising on mobile search engines continues its growth
There seems to be no truce for advertising spending on mobile search engines, as IgnitionOne recognizes in its quarterly analysis, with increases of 116% in tablets compared to the same period of the previous...
Digital marketing and the consumer of the future
For many companies, 2020 is a symbolic goal to create strategies and plans to reach that date. All experts agree that marketing will have undergone a profound transformation in both its foundations and its methods...
Content Marketing: The Power of value added to the SEO
We start by defining the two protagonists of this entry. SEO (Search Engine Optimization) is the process, by various techniques, to improve the visibility of a website in the results of different search engines. The Content Marketing is to...
The whole content marketing gains from advertising
Content marketing is already one of the pillars of the marketing strategy of companies. This is an effective practice that can get quality contacts a non-intrusive way. This is its main differential value compared to traditional...
What is the best day of the week to send emails?
Customer acquisition via e-mail has quadrupled in the past four years and currently 7% of customers brands have come to them in this way. The email marketing professionals try to improve this tool acquisition...
