Category: Business

The Internet has modified the rules and the dynamics of the industry. Within the segment of companies that increased their sales, the average annual growth of those that have a website was 17%, compared to...

eBay, the largest free classified ads portal, moves not to lose the trail of new technologies and the rise of the internet and mobile commerce with a new strategic acquisition.

One of the market research tools most commonly used to determine consumers’ purchasing preferences and attitudes is the “Conjoint Analysis”. Since its first development, more than 40 years ago, Conjoint’s techniques have continuously evolved...

According to a study by the University of Maryland and the Smith School of Business, despite the lack of investment in marketing and personnel technologies in the last two years, small businesses are increasing...

Once again, Coca Cola has been named the largest and most important brand in the United Kingdom, according to an annual survey conducted in supermarkets in the region. The sales of this drink increased by...

With most companies focusing their efforts on marketing actions on social networks such as Facebook, Twitter or LinkedIn, a third of them (36.1%) say they have been able to convert their connection to sales...

The Hi-media Payments Observatory conducted by Harris Interactive with a sample of 5,000 Internet users in Europe (Germany, Spain, France, United Kingdom) and the United States confirms that:

World growth should increase over the next 3 years, 4.5% in 2011 and 5.3% in 2012. The healthy 3rd year after the crisis repeats the model of the 2 previous crises. Strong growth in...

Despite the bad omens for advertising investment in the middle, the Internet is once again a lifeline in this sector. Advertisers believe that “the falling slope” of advertising investment has “begun to diminish” in recent...

A case that explains the main keys to Obama’s success, as well as the new direction of marketing for companies and organizations. The result is known to all, Obama has become, in addition to...