iOS, Apple’s operating system maintain its priority among Fortune 500 companies
Forty percent of the companies in the Fortune 500 companies say that their biggest challenge in the field of marketing and mobile technology is the development of multiple devices and mobile operating systems.
Other problems highlighted by these companies refer to the fact of keeping pace with changes in the mobile telephony market (27%) and support for connectivity as well as technological challenges or constant updates (20%).
These results are derived from the second ‘Mobile Marketing and Commerce Study’, commissioned by the company Kony, a leading provider of mobile platforms. To prepare the study, the Fortune 500 companies were surveyed to obtain information about their technological challenges and their strategic initiatives in this field.
Within the initial confusion about the mobile environment, Apple’s iOS maintained its position as the operating system of highest priority for companies for the second year in a row. This is despite Nielsen’s recent report that Android currently has the largest market share among mobile operating systems, which for them, ranks second in terms of priority. BlackBerry, on the other hand, fell to third place in the survey.
“Companies are looking to move more and more into mobile phones to help them achieve business goals, but they face huge challenges due to the fragmentation of the mobile industry,” said Raj Koneru, founder and CEO of Kony.
“With the speed that the mobile technology market is evolving, it is vital for these companies to choose a partner that has the ability to move through a multitude of devices and channels, including Tablets, to ensure that their offer reaches their base. of complete customers, “he added.
In a March report this year, Gartner predicted that about 70 million Tablets would be sold around the world. When considering the speed of market evolution, along with the huge potential of iPads, it is surprising that only 25% of respondents have plans to deploy an offer on these devices in the near future. In addition to that, only 2% of respondents believe that the development of an offer for the iPad is a priority.
This is not due to lack of resources, since in fact, the survey revealed that many companies are easily obtaining funds to develop and deploy their mobile offers. 89% expressed that they can achieve it with a reasonable effort or very little and only 11% have serious difficulties for it, a figure that is below 27% a year ago.
“The internal debate in many organizations is no longer about whether or not they need a mobile offer, but the most effective way to develop and deploy them in all devices and operating systems,” added Koneru. “This is the main problem,” he concluded.