The immense potential of mobile search
90% of smartphone users use it daily to access the internet. 53% of them uses it as a primary resource for information. 68% use it to find information about products. A purchase activity ending in a number...
Category: Business online
Marketers still have problems to take advantage of Big Data
Analyze the vast amount of data that is generated daily in the online environment is a task that takes time and experience. The study by Gfk for Guardian Media Network shows the difficulties to those...
What can we consider indicators to measure the effectiveness of our content?
On the Internet, everything is measurable, but should not stay only in the data. A figure, however important, without proper interpretation is nothing more than an insignificant number. It is necessary to provide value to the...
Personalization as key engagement to achieve conversion
Customization has become an indispensable element to achieve the conversion, as reflected in the study by Forrester in collaboration with Conversant Media. According to the findings of the study, 47% of companies believe that...
Banking launches into social networks for greater empathy
Social networks are a great tool as a channel for customer service. A means to promote interactions and promote closeness to the brand. Advantages certainly favor in all sectors, especially those where building trust...
1 in 3 consumers never pay full price for their purchases online
The discounts are a determining factor for online purchases; a fact that will materialize in 2015. As reflected in the report of Cartera Commerce, 88% of customers do not intend to pay the full...
Networking 2.0: How to extend and leverage your network of contacts online
If you’re active on social networks, you consume online information or if you have a blog that you spend part of your time in the networking 2.0 you have a great opportunity to meet...
The 9 Steps to mount a profitable internet business
I’ve always thought that an entrepreneurial process involves some mental disorder. It is normal, involves many important changes for starting that journey. Another thing that does not help to bring order is the emotionality...
10 Apps you need in your life if you are an entrepreneur
If you are an entrepreneur or are at an early stage in your startup, there are some important points that a good app can help you in your project: – Increase productivity: Time is...
How to enhance the personality of your blog to be a leader in your industry
If we look at some quick figures related to the world of blogging we find the following: There are 59.4 million blogs on WordPress 8 million blogs on Tumblr These figures give a little...
