We all know that the three Rs of social consumer Rating, Review, Recommendation (Rating, Critical Recommendation) govern today’s world of digital commerce and our journey as customers to purchase. But when we try to find which hotel...
Authorship is an add-on created by Google in order to assess the quality of web content, based on the credibility and relevance of its author. A new quality that from time to time is gaining...
The web analytics is a decisive factor that allows to evaluate the performance of the page, to know in depth the behavior of the users within the web and, based on all this, to...
Online video is the type of content most demanded by online users. On average, Internet users in the United States spend 19 hours consuming online videos. It is important to note that these videos are not...
For many companies, 2020 is a symbolic goal to create strategies and plans to reach that date. All experts agree that marketing will have undergone a profound transformation in both its foundations and its methods...
Since the June 12 Facebook officially implemented the use of hashtags within your time line, companies have begun to include it in your content strategy in this social network. Thus, the recent report of Simple Measured and indicated...
We start by defining the two protagonists of this entry. SEO (Search Engine Optimization) is the process, by various techniques, to improve the visibility of a website in the results of different search engines. The Content Marketing is to...
Businesses currently operating in the tough economic climate will be thinking of where savings can be made and areas that can be cut back on. Don’t be tempted to think you can manage without...
I recognize it! I am a fan of Social Media, and as such, consumers of all kinds of information, theories, practices, innovations and good examples.So far, and everything I’ve read and experience, I have taken...
In the same way that the legendary balm Fierabrás – as you know readers of Don Quixote – promised to cure all ills and known diseases, many companies rush to social networks and or...
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