The discounts are a determining factor for online purchases; a fact that will materialize in 2015. As reflected in the report of Cartera Commerce, 88% of customers do not intend to pay the full...
Whether you’re just starting a new business venture or planning on going online with your current one, here’s how to get started on the information superhighway. Image Credit Define your target audience Your business...
The paradigm shift that has led to the emergence of new communication channels has forced companies to develop a new way of relating to the audience. With a greater number of channels and with...
The FCA published concerns in January about the impact pension savers faced when choosing to access their funds. Substantial exit fees can significantly dent payment amounts, reducing financial stability for retirees. Image Credit According...
Sometimes, when I go to a networking event or some other context where managers or managers of some businesses, I hear phrases like “I need someone to take care of the marketing of my...
There’s was a time when all ‘wet’ central heating systems worked in roughly the same way. But with the rise of new technologies things have changed. There are a number of different types of...
In the ecommerce no borders. That’s one of the first realities that are learned when studying how e-commerce works and how it changes the habits of buyers. No need to keep the store that...
Native advertising is another step forward marketing to get even closer to the more indirect techniques. In recent years there have been many methods of online marketing with the intent to disrupt at least...
One of the most important causes for losing a customer is perceived poor quality of service. A study by American Express found that 59% of customers would switch company for better service. Fortunately, one...
Relatively recently it fell into my hands a statistic that pointed out that about 40% of marketers consider mobile marketing a very interesting but in future key channel. In my opinion and according to...
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