Multiplica, consulting specialized in online marketing, will hold the seminar on May 16: ?? Measurement & Persuabilidad ??. During the day the latest trends in measurement and persuabilidad online will be exhibited Multiplica organizes a...
Internet advertising investment will grow by 6.7 percent during next year 2008, compared to 5.3 percent growth in the current year. The upcoming Olympic Games in Beijing and the presidential election in the United...
China Mobile, China’s largest cell phone operator, has apologized for the shortcomings in its management system that allowed mass dissemination of unwanted advertising messages to about half of the country’s mobile phone users. China Mobile...
There are many options to invest the money from our advertising campaigns on the internet, the problem that arises is how we invest it, where? The options that are presented to us are of all...
Through the 20-minute news website, I read an interesting headline. The creator of Wikipedia challenges Google. Jimmy Wales, creator of Wikipedia aims to revolutionize the concepts of the current search systems with a new...
Web 2.0 has empowered users to generate content, and they have not wanted to miss the opportunity to take advantage of it, they have not slowed down in becoming an active audience, partly motivated...
Social networks are not magical, they require time, energy and creativity. The key ingredients to succeed in them include building new relationships and effectively integrating social networks into marketing strategies.
Have you ever wondered how the BBC spends the money that we pay in TV licensing fees? From a mere 10 shillings in 1922, a licence to watch a colour TV now costs £145...
Currently, Internet users in general enjoy sharing their experiences with other users and providing information about their trips. It does not matter if they write it on a blog, on Facebook, on Twitter or simply...
The strategy established for our online community is the sum of the strategies of 5 critical success factors of the development of a community:
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