In a quiet move, plans to force sponsorship of academies and free schools by private schools have been abandoned by Ministers. Private schools had been threatened with having their charitable status removed if they...
It can be said that the agency has currently lost the advertiser’s trust for many and varied reasons such as: The lack of transparency in their income in a previous phase. The lack of...
Globo Marketing (Global Marketing for Business Objectives), a company specialized in marketing and communication actions to achieve commercial objectives, is presented in the market as a new alternative to traditional marketing and communication agencies....
A property inventory is an essential piece of paperwork for both the landlord and the tenant who is taking up residence in the property. Without one, many issues can arise which can cause the...
With the coming into force of the GDPR on 25th May 2018, time has almost run out for ensuring your business is GDPR compliant. While many businesses have worked hard at ensuring that the...
The possibilities of online advertising for small businesses are immense but many of them have no idea if it is reaching potential customers. This is demonstrated by the results of a recent survey carried...
The Futures Company, a trends consultant, has presented at the Marketing Society Annual Conference the results of a study in which they show the characteristics of the main commercial brands most valued by consumers.
After the Second World War the concept of marketing developed around what was called (The four P’s), this is planning for the right product, price, place and promotion. Then consumer orientation was born, that...
According to the advertising investment index “I2p”, advertising investment in television continues to maintain its vitality and consolidates once again as the medium of communication in which companies and advertisers invest the most with...
Advertising spending among UK companies and advertisers continues to increase. According to the report developed by the IAB, in collaboration with PricerwaterhouseCoopers and the ARM, online advertising revenue increased by 10% during the first...
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