Marketers and businesses are aware that social media is a double-edged sword when it comes to running word of mouth. In them, not only can you get great recognition and find a brilliant opportunity to...
In recent months the shopping habits of men compared to women have been the subject of a thorough analysis. The latest report reveals some surprising facts that contradict traditional beliefs about buying habits. A study...
About seven in 10 (71%) of consumers are willing to share their personal shopping data with online brands, according to new research from McCann Worldgroup. The data from this study “The Truth About Privacy”, indicate...
A few days ago the users of BlackBerry phones began to notice failures in their terminals: the emails did not arrive, the messaging did not work and navigation was almost impossible. Far from being...
According to the latest estimates by eMarketer, the revenue generated by advertising in social media and networks worldwide, this year will reach 5,540 million dollars, of which less than half, 2,740 million dollars will...
With the Christmas shopping season just around the corner, retailers and brands are already beginning to design and market many of their marketing and advertising campaigns and strategies for such marked dates. However, this year,...
Forty percent of the companies in the Fortune 500 companies say that their biggest challenge in the field of marketing and mobile technology is the development of multiple devices and mobile operating systems. Other...
Surely your natural answer is: on the side of my company. That’s right! You have invested an extraordinary amount of money, time and effort in moving it forward. You know your product from A to Z,...
Personal and individual use is where the use of Virtual Social Networks originates as a powerful means of communication without borders or limits where the self transcends to us and vice versa, this aspect...
Most firms have traditionally gone to commercial banks for help with finance in the form of term loans. These may have had short or long maturities, depending on financial circumstances or the purpose of...
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