Forrester Research has published a report in which it basically tells us that at this moment Facebook is not entirely effective in boosting e-commerce sales. “The study found that the average Facebook metric in terms...
A new study by BtoB magazine indicates that Social Media Marketing is increasing among companies and commercial brands. As expected, the LinkedIn professional network is cited as the top platform for many of the respondents....
People send things by courier every day, including valuable items like gifts for loved ones, expensive technology, or goods with high sentimental value. This practice has been around for centuries, but people rarely give...
One of the market research tools most commonly used to determine consumers’ purchasing preferences and attitudes is the “Conjoint Analysis”. Since its first development, more than 40 years ago, Conjoint’s techniques have continuously evolved...
Social networks are not, a priori, the best advertising support for SMEs. This is one of the conclusions exposed by Rubén Iglesias, CEO of Conteneo, in his presentation on advertising strategies for SMEs that took...
Having a courier company you can rely on that offer a quick efficient and professional service is essential for any business. Bad service can affect your company’s reputation and ultimately the success of your...
Many companies rely on cleaning contractors to keep their office space clean but that doesn’t mean that your office should be without a few essentials. Dropped items can cause hazards and spills may leave...
According to a study by the University of Maryland and the Smith School of Business, despite the lack of investment in marketing and personnel technologies in the last two years, small businesses are increasing...
Once again, Coca Cola has been named the largest and most important brand in the United Kingdom, according to an annual survey conducted in supermarkets in the region. The sales of this drink increased by...
48% of buyers use a combination of search and social networks when making decisions to buy fuel, according to research by GroupM Search. Only 24% start at sites of a specific company, which shows that...
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