Category: Social Media

In Social Media Marketing there are three indispensable components, whose integration is necessary to ensure the smooth operation of a 2.0 strategy. These are three elements that by themselves already require a development and action...

Maybe your efforts are concentrating on fighting against the current: in going against the concepts in which social media marketing achieves the desired successes. The first thing to point out, above all, is that the...

Public Relations are a set of strategic communication actions, which aim to strengthen links with different audiences, listening to them, informing them and persuading them to reach consensus, fidelity and support of them in...

Customers complain about the lack of response by brands in social networks, which indicates a lack of interest on their part, which degenerates into dissatisfied customers, who avoid re-having any relationship with brands. These dissatisfied...

When it comes to finding out the reasons that link a brand with its followers, American consumers have it clear: 70% recognize that they expect brands to send you discount coupons, or free products. This...

Get something really good long term for your brand in social media is a  challenge. Creating  objectives,  knowing the market  or setting  a budget individually are not a strategy. Strategy is the way to turn your brand into what you want it...

It is hard to believe that by now someone can still question the importance of social networks for brands. But, if there is any skeptic who still questions the imperative need to develop an adequate...

We love our smartphones, laptops, tablets, but while the new technology is exciting and unstoppable as a consumer, it also presents new challenges for brands. In the early days of online marketing, you could...

Every day we receive content that tells us about the need to be in social networks, although its benefits, at least in economic terms are still unclear. It seems that social networks are not as...

I recognize it! I am a fan of Social Media, and as such, consumers of all kinds of information, theories, practices, innovations and good examples.So far, and everything I’ve read and experience, I have taken...