Category: Digital Marketing

PPC advertising is still one of the best ways to generate traffic to your site, but like any strategy, it needs constant refinement. If you feel like your PPC strategy could do with an...

Many of us think that August is a dead month in SMEs, a month in which work does not abound. A month in which it is sometimes better to close and wait until September arrives...

We travel through a certainly strange cycle; while in our country unemployment continues to rise uncontrollably showing the exhaustion of the systems, there are professions that follow their escalation and observe triumphant as they are...

Accenture and Adchemy have formalized an international alliance to help their clients create more effective digital experiences aimed at their final consumers. As a result of this agreement, Accenture will acquire a minority equity stake...

Globo Marketing (Global Marketing for Business Objectives), a company specialized in marketing and communication actions to achieve commercial objectives, is presented in the market as a new alternative to traditional marketing and communication agencies....

After the Second World War the concept of marketing developed around what was called (The four P’s), this is planning for the right product, price, place and promotion. Then consumer orientation was born, that...

As a social media enthusiast, any innovation that applies to this field attracts me and interests me. I am one of those who do not settle for little and I analyze the evolution of these...

China Mobile, China’s largest cell phone operator, has apologized for the shortcomings in its management system that allowed mass dissemination of unwanted advertising messages to about half of the country’s mobile phone users. China Mobile...

There are many options to invest the money from our advertising campaigns on the internet, the problem that arises is how we invest it, where? The options that are presented to us are of all...