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Digital marketing and the consumer of the future 0

Digital marketing and the consumer of the future

For many companies, 2020 is a symbolic goal to create strategies and plans to reach that date. All experts agree that marketing will have undergone a profound transformation in both its foundations and its methods...

Facebook users, hashtags indifferent to brands 0

Facebook users, hashtags indifferent to brands

Since the June 12 Facebook officially implemented the use of hashtags within your time line, companies have begun to include it in your content strategy in this social network. Thus, the recent report of Simple Measured and indicated...

Content Marketing: The Power of value added to the SEO 0

Content Marketing: The Power of value added to the SEO

We start by defining the two protagonists of this entry. SEO (Search Engine Optimization)  is the process, by various techniques, to improve the visibility of a website in the results of different search engines. The  Content Marketing  is to...

Don’t cut the cleaning 0

Don’t cut the cleaning

Businesses currently operating in the tough economic climate will be thinking of where savings can be made and areas that can be cut back on. Don’t be tempted to think you can manage without...

Do not talk about Starbucks and Lady Gaga 0

Do not talk about Starbucks and Lady Gaga

I recognize it! I am a fan of Social Media, and as such, consumers of all kinds of information, theories, practices, innovations and good examples.So far, and everything I’ve read and experience, I have taken...

Social media and the balm of Gilead 0

Social media and the balm of Gilead

In the same way that the legendary balm Fierabrás – as you know readers of Don Quixote – promised to cure all ills and known diseases, many companies rush to social networks and or...

Exceedingly Good 0

Exceedingly Good

As a nation we love cake. Jam doughnuts, iced buns, chelsea buns, lardy cakes, cream slices – the list could go on. We have cake with tea, when we celebrate and someone in the...

The whole content marketing gains from advertising 0

The whole content marketing gains from advertising

Content marketing is already one of the pillars of the marketing strategy of companies. This is an effective practice that can get quality contacts a non-intrusive way. This is its main differential value compared to traditional...