The number of Internet users has increased in from almost 8.9 million to 10.4 million users. Despite this increase, the proportion of Internet users who made online purchases in the last year compared to the...
7% of Internet users over 60 who have been using the Internet for more than five years connect to the network through their mobile phone 38% of the users that were released on the...
In the context of the MWC fair in Barcelona, the growing role of Smartphones is seen not only for communication and entertainment purposes, but also in the field of electronic commerce. The new terminals of...
One of the aspects that most concern companies when evaluating not only the investment to be made, but the possibility of effectively measuring the return of it, are marketing campaigns. According to a study...
Online purchases continue to gain more attention and presence every year and it is not strange that the technology is especially popular, considering that they are products that fit the profile of a user...
The possibilities of online advertising for small businesses are immense but many of them have no idea if it is reaching potential customers. This is demonstrated by the results of a recent survey carried...
Advertising spending among UK companies and advertisers continues to increase. According to the report developed by the IAB, in collaboration with PricerwaterhouseCoopers and the ARM, online advertising revenue increased by 10% during the first...
A term widely known in the Anglo-Saxon marketing is “The Content Is A King”, Internet is used as a powerful means of obtaining information by most visitors so that without a doubt on the Internet the...
Internet advertising investment will grow by 6.7 percent during next year 2008, compared to 5.3 percent growth in the current year. The upcoming Olympic Games in Beijing and the presidential election in the United...
Social networks are not magical, they require time, energy and creativity. The key ingredients to succeed in them include building new relationships and effectively integrating social networks into marketing strategies.