Category: Business Ideas

Mobile marketing can increase sales by up to 20% 0

Mobile marketing can increase sales by up to 20%

Mobile devices have burst onto the market in 2013 with more force than ever before. It is estimated that there are already 5.9 trillion users of smartphones and other mobile devices worldwide, a figure that...

How effective do consumers find social cues in advertising? 0

How effective do consumers find social cues in advertising?

Some consumers are noticing brands’ attempts to promote their social presence through advertising, with some channels more explicit than others, according to a survey conducted online among 2500 American adults by Burst Media. Participants...

Guidelines to adapt your Newsletter to mobile times 0

Guidelines to adapt your Newsletter to mobile times

Sometimes we forget how new information technologies are evolving … yes, yes, even ourselves, we send a whole Newsletter talking just that, and is that now we must look to possibly many of our written...

Why our business should bet on Content Marketing? 0

Why our business should bet on Content Marketing?

Content marketing has become an important part of the brand’s online marketing strategy. An undoubtedly necessary and indispensable resource. Without content, we can not develop an effective strategy in Social Media, nor is it possible to...

5% of reviews, ratings and reviews are false 0

5% of reviews, ratings and reviews are false

We all know that the three Rs of social consumer Rating, Review, Recommendation (Rating, Critical Recommendation) govern today’s world of digital commerce and our journey as customers to purchase. But when we try to find which hotel...