Category: Business Ideas

48% of buyers use a combination of search and social networks when making decisions to buy fuel, according to research by GroupM Search. Only 24% start at sites of a specific company, which shows that...

Dependence, anxiety and uncontrolled impulses from purchases are some of the symptoms that compulsive consumers feel. Showroomprive.com, Europe’s second-largest private online sales store, gives you the keys to detect if you buy what you need...

Experian has just presented “The 2010 Digital Marketer Benchmark and Trend Report”, a comprehensive analysis of patterns and preferences of consumption through digital channels of the American population. Designed to help companies to know and...

An investigation by SPSS reveals that very few professionals pay attention to the economic effectiveness of their campaigns. Marketing professionals seem immersed in a race to win new customers that makes them neglect aspects...

It can be said that the agency has currently lost the advertiser’s trust for many and varied reasons such as: The lack of transparency in their income in a previous phase. The lack of...

The Futures Company, a trends consultant, has presented at the Marketing Society Annual Conference the results of a study in which they show the characteristics of the main commercial brands most valued by consumers.

Multiplica, consulting specialized in online marketing, will hold the seminar on May 16: ?? Measurement & Persuabilidad ??. During the day the latest trends in measurement and persuabilidad online will be exhibited Multiplica organizes a...

Web 2.0 has empowered users to generate content, and they have not wanted to miss the opportunity to take advantage of it, they have not slowed down in becoming an active audience, partly motivated...

The Community Manager is that mysterious figure that can not be seen, but feels. We notice his presence, and above all, we see the results of his performances; although it can also appear, and indeed appears,...

Not all companies have the ability to converse, the reason is simple: it is simply not in your DNA. This can cause a problem in these binary times in which we live, because they can...