The first impression is what counts, also in Social Media
How many times have we not heard that we have to choose very, very carefully the photo that we chose to appear in our social profiles, or even, what photos we upload to our...
Category: Social Media
The emergent figure of the Community Manager in the era of Social Media
Being a Community Manager is fashionable, it’s the profession of the moment. The funny thing is that everyone talks about it, but there is no established definition of what it is and what the functions...
Dialogue and conversation should be present in all Social Media actions
Social Media is a new reality, it is a new media landscape that brands can not ignore in their communication strategies. The new trends and habits of consumers show us how now, users talk about...
Why develop a social media marketing strategy?
Social Networks offer new and better ways to promote themselves. As the importance of Social Networks grows, it is important that your company or business develop a Social Networking strategy that works for your company,...
Leveraging the full potential of LinkedIn groups
LinkedIn has earned the rank of professional referral social network. And one of its best tools to generate business are Groups. Many entrepreneurs still use Linkedin only to have their CV on the net and...
In 2018 brands will start making money on social networks
At last a return on investment begins to be appreciated; Companies will be able to enjoy the outcome of their Social Media strategy. The report published by Millward Brown confirms that next year companies will be...
The power of consumers generates a crisis of reputation: The case of Instagram
During this last week we have been able to attend, once again, a demonstration of the power of the consumers to an unclear practices of a brand, in this case instagram. In a crisis of...
Are the principles of social networks faltering?
Social networks are an excellent platform for establishing different types of relationships: finding family, friends of childhood, people with common interests, professional relationships, etc. What’s more, it usually gives us a lot of envy...
8 Keys to launch a Plan in Social Networks
One of the fundamental aspects of a business when facing the online marketing universe is to establish a plan to enter social networks, which as we know most of the time, is usually a...
Answering or not responding to the client on social networks: How to do it is the question
When a company thinks about casting a profile on social networks, it often misses a small, but very important detail: what do you do to users’ comments? What if they are negative? Is it mandatory to...
