Some consumers are noticing brands’ attempts to promote their social presence through advertising, with some channels more explicit than others, according to a survey conducted online among 2500 American adults by Burst Media. Participants...
Could cameras in operating theatres reduce the risk of preventable accidents and subsequent malpractice claims? Some people are advocating the use of cameras in operating rooms in order to document what happens during surgery....
How many of us look at our email more than once a day? Surely the vast majority, and surely we do it first thing in the day or when our works allow us to have...
Small businesses need a marketing strategy just like big companies. This is especially true if you are seeking to expand your customer base, increase revenue or grow your brand awareness. Marketing needs direction though...
Inbound Marketing is one that works to gain the attention of consumers, makes the brand easy to find by them to take them to your website, producing interesting content of value. These are techniques that...
Sometimes we forget how new information technologies are evolving … yes, yes, even ourselves, we send a whole Newsletter talking just that, and is that now we must look to possibly many of our written...
If you get it right, Youtube can be a money making factory and an almost inexhaustible source of income. Something that of course are taking advantage of hundreds of content publishers and many other people...
We love our smartphones, laptops, tablets, but while the new technology is exciting and unstoppable as a consumer, it also presents new challenges for brands. In the early days of online marketing, you could...
Social networks have become part of everyday life. They are a communication hub that has been incorporated into our daily lives, as pointed out by a study published by the cocktail analysis, which reflects that 93% of...
Visitors to your website will decide within the first 10 seconds whether you have something of interest to them, and that really isn’t much time to make a positive impact. Microsoft Research has completed...
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