Category: Facebook

One of the trends on the rise is the so-called Facebook commerce (or f-commerce). This is the placement of applications that allow opening a point of sale within the user’s favorite social network. Through them, companies can convert...

Social commerce is in the minds of many companies, but a large majority still do not dare to take the first step because buying them through social networks like Facebook are still far from...

Forrester Research has published a report in which it basically tells us that at this moment Facebook is not entirely effective in boosting e-commerce sales. “The study found that the average Facebook metric in terms...

Social networks are not, a priori, the best advertising support for SMEs. This is one of the conclusions exposed by Rubén Iglesias, CEO of Conteneo, in his presentation on advertising strategies for SMEs that took...

A Facebook page is an indisputable Social Media tool. But when it is carried out or is poorly managed, there is a risk that it will generate more damages than benefits, so its creation and...

The functionality launched a few days ago by Facebook called Promoted Publications, has generated many doubts among social media professionals, both for the characteristics of its implementation, and for the real benefits it can bring. For...

Facebook can also be a very good ally for restaurants, as it can establish a direct relationship with current and potential customers. It is very important that any restaurant that wants to have a page...

Since the June 12 Facebook officially implemented the use of hashtags within your time line, companies have begun to include it in your content strategy in this social network. Thus, the recent report of Simple Measured and indicated...