With Crisis, More Exchange
The business exchange system continues its good progress despite the crisis. Compensa, the pioneer batering company, grew by 38% in 2008 to reach 12,000,000. of dollars billed. In this time of crisis, it is difficult to...
Category: Business
How to bring business to the end customer?
IBM highlights how predictive analytics solutions-focused on statistical methodology and data mining-can help companies improve management with their customers, both when designing more precise strategies for portfolio expansion, and to prevent and avoid dropouts...
Pepsi reduces 20 million dollars of its advertising investment to be used for social projects
Traditional advertising based on large image campaigns seems to have remained small for Pepsi, which has opted to reduce its advertising investments by 20 million dollars, which will be used for social projects in...
How hotels and businesses in the tourism sector can improve their sales and online reputation
Currently, Internet users in general enjoy sharing their experiences with other users and providing information about their trips. It does not matter if they write it on a blog, on Facebook, on Twitter or simply...
Socrates already said: You will achieve a good reputation by striving to be what you want to look like
This was undoubtedly one of the most famous phrases of the Greek philosopher Socrates, considered one of the greatest, both of Western and universal philosophy that was the teacher of Plato and had Aristotle...
Should my company be in all social networks?
You know that social networks are an appropriate springboard for your brand, but do you really have to be in all of them? why? The most convenient is to make an objective analysis and evaluate the...
Do I need a Community Manager inside or outside my company?
One of the debates that most often occur among companies that intend to address Social Media, is whether the figure of the Community Manager should correspond to that of an external professional or a...
How to title to sell?
Are you really aware of how important the titles are in your posts or in your e-mails? Have you ever considered the number of potential clients you may be losing because you did not capture...
The companies that get the approval of the influencers constitute themselves as supermarkets
The ultimate goal of marketing is to achieve a favorable attitude towards the brand. The Social Media revolution has given users command, allowing them to stand as the main influencers. Now it is these brand advocates...
Brands will continue to bet on content marketing
Any company or brand that wants to succeed must necessarily give something in return for customer loyalty, as we already know, and that something is content, whatever its nature: articles, promotions, coupons, videos …
