Exceedingly Good
As a nation we love cake. Jam doughnuts, iced buns, chelsea buns, lardy cakes, cream slices – the list could go on. We have cake with tea, when we celebrate and someone in the...
Author: ru55el
The whole content marketing gains from advertising
Content marketing is already one of the pillars of the marketing strategy of companies. This is an effective practice that can get quality contacts a non-intrusive way. This is its main differential value compared to traditional...
The immense potential of mobile search
90% of smartphone users use it daily to access the internet. 53% of them uses it as a primary resource for information. 68% use it to find information about products. A purchase activity ending in a number...
Where does the marquee come from?
If you’re thinking about hiring a marquee for your event then you will be busy party planning and probably not giving much thought to where the idea of using a marquee for a party...
Marketers still have problems to take advantage of Big Data
Analyze the vast amount of data that is generated daily in the online environment is a task that takes time and experience. The study by Gfk for Guardian Media Network shows the difficulties to those...
Report highlights the relevance of +1 against the links for SEO
The popular “+1” with which users can share their contents google, seem to have more importance than facing SEO links. This was indicated by the study published by Moz less than a month ago. A statement...
The social spam is triggered
During the first half of the year, the social networks have experienced an avalanche of spam. According to the report Nexgate, it has been possible to record up to 355% more of these unwanted messages...
What can we consider indicators to measure the effectiveness of our content?
On the Internet, everything is measurable, but should not stay only in the data. A figure, however important, without proper interpretation is nothing more than an insignificant number. It is necessary to provide value to the...
Top 10 scams, frauds and scams via e-mail
Although many “experts” predicted that with the emergence of social networks the email was nearing its end, nothing is further from reality. It remains one of the most widely used communication methods worldwide and increasingly...
The importance of metrics in Email Marketing
One of the tools most used in Digital Marketing strategies and in many cases as part of the Content Marketing strategy is email marketing. The effectiveness of this tool is one of the highest...
