IBM highlights how predictive analytics solutions-focused on statistical methodology and data mining-can help companies improve management with their customers, both when designing more precise strategies for portfolio expansion, and to prevent and avoid dropouts...
Traditional advertising based on large image campaigns seems to have remained small for Pepsi, which has opted to reduce its advertising investments by 20 million dollars, which will be used for social projects in...
If you’ve decided it’s time to hire a cleaning service for your office premises, then that’s a great step towards improving the health and well-being of your employees and encouraging better productivity. There are...
A term widely known in the Anglo-Saxon marketing is “The Content Is A King”, Internet is used as a powerful means of obtaining information by most visitors so that without a doubt on the Internet the...
Multiplica, consulting specialized in online marketing, will hold the seminar on May 16: ?? Measurement & Persuabilidad ??. During the day the latest trends in measurement and persuabilidad online will be exhibited Multiplica organizes a...
Internet advertising investment will grow by 6.7 percent during next year 2008, compared to 5.3 percent growth in the current year. The upcoming Olympic Games in Beijing and the presidential election in the United...
China Mobile, China’s largest cell phone operator, has apologized for the shortcomings in its management system that allowed mass dissemination of unwanted advertising messages to about half of the country’s mobile phone users. China Mobile...
There are many options to invest the money from our advertising campaigns on the internet, the problem that arises is how we invest it, where? The options that are presented to us are of all...
Through the 20-minute news website, I read an interesting headline. The creator of Wikipedia challenges Google. Jimmy Wales, creator of Wikipedia aims to revolutionize the concepts of the current search systems with a new...
Web 2.0 has empowered users to generate content, and they have not wanted to miss the opportunity to take advantage of it, they have not slowed down in becoming an active audience, partly motivated...
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