What is technical SEO and what does it involve?

There are a number of different aspects to SEO Services that are offered by companies like https://www.rycomarketing.ie/seo-services/ and one such aspect is that of technical SEO.

Technical SEO is a method of optimising the technical aspects of a website to improve the site’s search engine results rankings, its visibility, crawlability and therefore indexability. The main focus is on the structure and functionality of a website rather than on the content that it contains or the links that point within and to the site from elsewhere.

Here are some of the aspects that are focused on in technical SEO:

• Speed – the speed a website loads is incredibly important as it affects the search engine rankings as well as the users experience. A slow loading website can increase the bounce rate and also decrease the user engagement. This can then negatively impact on the SERPs rankings as well as reducing sales conversions.

• Mobile responsiveness – more and more people are using mobile devices and tablets to search the internet. This makes it even more important to ensure that any website is mobile responsive. Mobile responsiveness essentially refers to the ability of a website to adjust its layout and content to fit different screen sizes and devices.
• Security – HTTPS or Hypertext Transfer Protocol Secure is a protocol that encrypts the data that is transmitted between a website and its users. It is an important factor in Google’s ranking algorithm.