In 2018 brands will start making money on social networks

At last a return on investment begins to be appreciated; Companies will be able to enjoy the outcome of their Social Media strategy. The report published by Millward Brown confirms that next year companies will be able to make money on social networks. 

The study highlights the effectiveness of Facebook as a means to increase sales, thanks in part to the multitude of possibilities it offers to brands to promote their products and reach their target audience. Users are encouraged to use this new channel as another point of sale, where they can interact directly with the brand, receive content of their interest, along with interesting and exclusive offers.

The sector has already reached some maturity, both companies and users have become familiar with the medium. Now companies must focus their strategy on improving the user experience. They have to use social networks as a means to get closer to their target audience, listen to them and offer them what they know they are interested in. In this way they will be able to design actions directed to foment the interaction and the longed for conversion through the social networks. 

For its part, the mobile will be the main protagonist, as a medium preferred by users to access social networks and consume online content. Therefore, brands must know how to impact their target audience in this medium. It is seen that conventional advertising actions do not work, the strategy must sharpen the genius. It is not a matter of assaulting the audience with the message, but of accompanying, hearing and knowing, To be able to offer you what you need at the right time. The smartphone has a high potential as an advertising medium, capable of reaching the target audience and bringing it to action, but it must be perfectly studied and planned. 

2013 is expected to be the year of consolidation of Social Media, when finally the integration between brands and users, in a scenario of total interaction and mutual collaboration. That this situation becomes reality depends mainly on the brands, who must leave for a moment their lucrative purposes and practice active listening. Only then can you reach your audience.

What will your strategy be for 2018? What are you going to do to win users? The smartphone has a high potential as an advertising medium, capable of reaching the target audience and bringing it to action, but it must be perfectly studied and planned. 2018 is expected to be the year of consolidation of Social Media, when finally the integration between brands and users, in a scenario of total interaction and mutual collaboration. That this situation becomes reality depends mainly on the brands, who must leave for a moment their lucrative purposes and practice active listening. Only then can you reach your audience.