The content is king, that at this point no doubt. Hence the widespread commitment by companies. However, as with any marketing strategy, it is necessary to know the results and return on each of...
When you think about the millennials, one of the first things that relate to them they are new technologies. Generation Y, born between the 80s and the early years of the 90s, have experienced...
There are many reasons why a company may need to switch location, and typically the need to acquire more space, to restructure or to cut costs come to the top of the list. For...
Corporate Social Responsibility is the commitment that companies or institutions acquire their employees and society, in an ethical and sustainable business management, and that goes beyond mere compliance with the law. Therefore, we must...
Many companies have begun to worry about the so – called Generation Z, because they know that although this is the golden moment for millennials, who want to conquer all brands, younger consumers are...
Social media provides a cost-effective and accessible way for event planners to promote their services and the events they organise. Far from simply being about promotion, however, social media has become virtually essential in...
Amazon or Apple is some of the most valued brands in the world. They are in terms of capital, with high stock valuations. They are also on issues of brand value and usually appear...
The customer experience is emerging as a differentiating factor when choosing a brand, above the price or the product itself. Technology has provided customers tools used throughout the process. It means allowing contact with...
80% of adult consumers read reviews online before buying. A practice that is given regardless of age, as recorded by the report published by YouGov. The report states that more than half of consumers...
The FDA created the Accredited Persons Program to hasten the 510(k) process for eligible devices. When you choose to submit a 510(k) application directly to the FDA, chances are, you will be waiting a...
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