Corporate Social Responsibility is the commitment that companies or institutions acquire their employees and society, in an ethical and sustainable business management, and that goes beyond mere compliance with the law. Therefore, we must...
Many companies have begun to worry about the so – called Generation Z, because they know that although this is the golden moment for millennials, who want to conquer all brands, younger consumers are...
Social media provides a cost-effective and accessible way for event planners to promote their services and the events they organise. Far from simply being about promotion, however, social media has become virtually essential in...
Amazon or Apple is some of the most valued brands in the world. They are in terms of capital, with high stock valuations. They are also on issues of brand value and usually appear...
The customer experience is emerging as a differentiating factor when choosing a brand, above the price or the product itself. Technology has provided customers tools used throughout the process. It means allowing contact with...
80% of adult consumers read reviews online before buying. A practice that is given regardless of age, as recorded by the report published by YouGov. The report states that more than half of consumers...
The FDA created the Accredited Persons Program to hasten the 510(k) process for eligible devices. When you choose to submit a 510(k) application directly to the FDA, chances are, you will be waiting a...
For both businesses and residences, energy saving is becoming more important on a daily basis. We are constantly bombarded with news about the adverse impact that our consumerist society is having on the environment....
The discounts are a determining factor for online purchases; a fact that will materialize in 2015. As reflected in the report of Cartera Commerce, 88% of customers do not intend to pay the full...
Whether you’re just starting a new business venture or planning on going online with your current one, here’s how to get started on the information superhighway. Image Credit Define your target audience Your business...
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