The brand experience involves an exchange of information that goes beyond the benefits or specific data of a product or service. But, how to make it effective? Through the conjugation of strategies based on memorability and...
Non -destructive testing, or NDT, is the term used for tests that analyse and evaluate a material’s properties without causing it any damage. In industries in which component failure could cause economic loss or...
Artificial intelligence appears to be the future of customer service. With more companies shedding staff and replacing them with digital equipment, it’s no surprise that the future will welcome state-of-the-art robo-advisers. Have you thought...
At this point no one doubts the importance of the mobile environment and its importance for companies, brands and sellers. The new habits and trends of consumers highlight the increased use of mobile devices as...
One of the trends on the rise is the so-called Facebook commerce (or f-commerce). This is the placement of applications that allow opening a point of sale within the user’s favorite social network. Through them, companies can convert...
Every business needs to have an effective marketing strategy, but for startups this is particularly important. No matter how great your products or services, if your potential customers don’t know about your existence, then...
Computer numerical controlled (CNC) milling is a revolutionary way of creating and cutting products from raw and rough material. The computer numerical part means that for the first time all angles of the milling...
We could define Social Branding as the new discipline that deals with brand building from an authentic Social perspective and sensitivity. Bearing in mind that for most companies, the presence in Social Networks and Corporate Social Responsibility...
With the end of the Christmas campaign, more hopeful sales come than ever. After four years of setbacks, it is estimated that in 2012 spending on sales will increase for the first time since the...
Social purchases have their own psychology because the thoughts that support the work of shopping, playing in turn with our cognitive prejudices. Psychologists have defined six important rules present in the psychology of consumers and...
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