Running a successful product launch event

When it comes to presenting  new product to your customers and other influential people in your business sector, one of the best ways to achieve this is through a product launch event. This are incredible popular in the car industry as well as the IT and health and lifestyle sectors. The event is essentially a way of showcasing your product to a large number of people, all at the same time and hopefully gain some press coverage along the way. There are a few things that you will want to think about when planning your event:

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Type of event

This will very much depend on the product that you are launching. For example if launching some new gaming software you might want to hold a technology driven event rather than a formal black tie dinner. Once you have decided upon the style of event that you are going to hold you will then be able to match everything else to this including the marketing, food and venue decorations.


Choosing the right venue can be one of the most difficult decisions to make as you try to juggle finding a location that will be easy and central for all of your guests to get to as well as one that will be easy to get the product to from your head office location. You may also want to choose somewhere close to main public transport networks such as airports and train stations.


Providing food and drink for those people that are attending your event is incredible important to add to the overall feeling of the event. The food will depend very much on the type of the product that you are releasing as well as the theme. You may want to look at a Mobile Bar Hire Cheltenham to cater for all of your drink requirements on the day. Whether you decide on finger food, a buffet or a sit down meal will be determined by the tone of the product launch.

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At some product launches entertainment is arranged to encourage people to stay as long as possible. This may include magicians, musicians, caricaturists and any other entertainment activities. Again these will be determined by the product that you are launching. Gaming software launches tend to have break out areas where people can enjoy trying out the software with various games available for them to try.

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