Top PPC tricks to try in 2024

PPC advertising is still one of the best ways to generate traffic to your site, but like any strategy, it needs constant refinement. If you feel like your PPC strategy could do with an overhaul, or even a bit of a refreshment, why not try out these top tips for 2024?
Analytics/Conversion Rates

What makes PPC advertising so great is that it’s really easy to analyse and measure its success. Make the most of these analytics, because they don’t just tell you what the conversion rates are, but where the clicks come from and when they are made.

Keyword Integration

Keywords change all the time as well, so it’s no good sticking with the same ones year-in, year-out. Research both short and long-tail keywords for your industry, and other relevant trends. If you need help understanding how to integrate keywords into HTML5 banners, it’s worth appointing pros like the guys at The Bannermen, who know how to make HTML ads with impact.

Geo-target Strategy

Geo-targeting is one of the latest trends in PPC advertising, and if you haven’t tried it out yet, then 2024 is the year to do it. It allows you to adjust your ads by location, so that they reflect the needs and interests of those in certain areas.

Landing Page Optimisation

There’s no point in having someone click through to your site, only to be disappointed or confused with the landing page. Make sure that you choose a good landing page (usually your home page or top products page) and ensure it’s up to date and visually consistent with the ad.

By measuring the analytics, making sure that the landing page is optimised, geo-targeting your ads and ensuring ads are optimised for keywords, your PPC ads will be much more successful.