Socrates already said: You will achieve a good reputation by striving to be what you want to look like

This was undoubtedly one of the most famous phrases of the Greek philosopher Socrates, considered one of the greatest, both of Western and universal philosophy that was the teacher of Plato and had Aristotle as a disciple.

You have spent more than two millennia since then but the term reputation and its repercussions are still on everyone’s lips. But it is now with the passage of centuries and the advance of new technologies and social networks, when this concept used to measure prestige, opinion and general perception has become one of the greatest assets of companies and brands in the social fabric of the current internet.

It is almost a topic that it is a great challenge and difficult to earn a reputation, but in turn it can be easy to lose it. So much so that sometimes, once lost, it can be almost impossible to recover it or lead to real reputational crises and situations over which it is impossible to take control.

The emergence of social networks has completely changed the trends and habits of users and consumers. Currently in many of the conversations that take place in social media brands are involved. Opinions, comments and mentions that on many occasions manifest the complaints and negative experiences of the users themselves, and that are exposed to the eyes of others and generating a chain reaction so that they can influence certain decisions such as discarding a certain product or service that we want to acquire or buy.

And in part, this popular phrase of Socrates not only leaves us evidence that reputation has been an important aspect since long ago that is still valid today but also makes us raise some important issues.

Social networks have become a new battleground for brands that are now more aware of the importance of listening, acting and knowing how to offer quick and effective solutions that can help combat these negative effects or serve to cultivate a good reputation among the masses.

However, the simple presence in social networks is not enough. As Socrates himself said, we will only achieve a good reputation by striving to be what we want to look like and not limit our presence in social media or participate obliged and dragged by a new fashion or trend.

What is the use of being in social networks if then the quality of our products does not meet the expectations of consumers? If we do not take into account the negative opinions and criticisms, what is the use of having millions of fans and followers if then our attention Is the client poor? What is the use of maintaining a social profile if we do not listen, interact or participate in conversations?

Let’s listen to Socrates, no doubt he was a wise man and ahead of his time!