One of the market research tools most commonly used to determine consumers’ purchasing preferences and attitudes is the “Conjoint Analysis”. Since its first development, more than 40 years ago, Conjoint’s techniques have continuously evolved...
Social networks are not, a priori, the best advertising support for SMEs. This is one of the conclusions exposed by Rubén Iglesias, CEO of Conteneo, in his presentation on advertising strategies for SMEs that took...
Having a courier company you can rely on that offer a quick efficient and professional service is essential for any business. Bad service can affect your company’s reputation and ultimately the success of your...
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