We could define Social Branding as the new discipline that deals with brand building from an authentic Social perspective and sensitivity. Bearing in mind that for most companies, the presence in Social Networks and Corporate Social Responsibility...
With the end of the Christmas campaign, more hopeful sales come than ever. After four years of setbacks, it is estimated that in 2012 spending on sales will increase for the first time since the...
Social purchases have their own psychology because the thoughts that support the work of shopping, playing in turn with our cognitive prejudices. Psychologists have defined six important rules present in the psychology of consumers and...
34% of US and Canadian consumers say that they will never buy products through a page of a seller on Facebook, compared to 19% who considered the opposite (9% who will do it and...
The implementation of social media for customer interactions has helped SMEs increase their effectiveness in establishing new relationships and initiating conversations, and due to the increased use of these media is being gradually adopted,...
My friends say “coaches” that asking the right questions is essential to achieve the objectives. The problem management experts also say that the first thing to do to solve them is to identify them clearly. However,...
Studies suggest that body language accounts for up to 90 per cent of communication; therefore, when attending business meetings, pay attention to body language to get the most benefit. Remember that the person who...
Surface engineering processes are technologies that change the surface properties of components, both metallic and non-metallic, whether decorative or functional. The surface can be designed to improve the resistance to wear and corrosion; in...
At a time when the price of groceries is rising and incomes are falling, consumers are looking for new ways to make a living and try to save day after day. 33% of them, by...
A recent study developed by Office Arrow reveals that while some small business owners use social media and these affect their businesses in a positive way, most do not know how to start using...
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