Daily Archive: September 15, 2018

What is the profitability generated by a sale? In general, it depends on many factors (prices, discounts, associated costs, commissions, taxes, etc.). On this occasion we will focus only on the cost of ‘Capturing’...

This is a somewhat schizophrenic story about a market research consultant who wanted to know the deepest secrets of the consumer, with which to triumph in the world of marketing and business strategy, as...