Daily Archive: February 16, 2017

How effective do consumers find social cues in advertising? 0

How effective do consumers find social cues in advertising?

Some consumers are noticing brands’ attempts to promote their social presence through advertising, with some channels more explicit than others, according to a survey conducted online among 2500 American adults by Burst Media. Participants...

Increasing patient safety 0

Increasing patient safety

Could cameras in operating theatres reduce the risk of preventable accidents and subsequent malpractice claims? Some people are advocating the use of cameras in operating rooms in order to document what happens during surgery....