The greatest benefits of Social Media arrive when it is generated and share quality content
The Social Media Marketing is a lot of Buzz, but Michael Pranikoff, director of PR Newswire, firmly believes that companies need to remember that the greatest benefits of the social web, arrive when distributing and sharing quality content.
Only with this in mind, he went with the recommendation to Ad Tech assistants to concentrate on the message behind every social projection and whenever possible, optimize for searches.
Content marketing is the fuel for social participation, but if sellers expect to get the commitment of their followers, must ask necessarily what value they offer them to get it, so create original and valuable content is essential for the success.
Pranikoff also added that search engine optimization is the basis for the exchange of content and encouraged sellers to do so that all social content derived from one place to another.
His own company recognizes positive results by optimizing the content and recommended efforts in the social scene for all that is done there is directional.
“The SEO is the basis of social marketing,” he said, which is true because consumers are looking not only in search engines like Google or Bing, but also within social networks like Facebook and Twitter the relevant information. But we must consider that users can socially share content, should be able, first, to find it.