Why use animation on your website?

If you want your website to work for you to the best of its ability, you need to add some animation. Using animation in a clever and skilful way will help to increase your targeted traffic in ways that basic text can’t achieve.

Why is animation so effective?

There are many advantages to adding animation to your site, the main one being that it keeps visitors on your site longer and reduces your bounce rates. When a visitor spends longer on your site, they are more likely to engage which increases shares. Here are some additional benefits:

  1. Increase retention

A visitor will spend longer on your site when watching a video, listening to a podcast or enjoying an amusing animation. You can see this in action by using Google Analytics or the data on YouTube for example. These results can be viewed in real time too. For a service to offer an Animated Explainer Video for your site, visit https://animationexplainers.com/

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  1. Get more leads

An engaging animation that really speaks to people is more likely to get you a higher rate of relevant leads for your business. Animation means more customised content relevant to your industry and a focus on issues that are important to both you and other like-minded people. You will attract the types of customers that are more likely to buy form you. These might not be just one-off customers either but ones you can have a relationship with for many years.

  1. Better return rate

Animations can also help with improving return rates. Animation makes it easier to speak directly to your targeted audience and create a higher level of interaction with them. Improving engagement will have a positive impact on your return rates.

  1. Make you more credible

Credibility is crucial when operating an online business. Offering top quality content is one way to improve that credibility. Operating in an ethical and respectable manner is also important and animations can help you to express this. Producing a video, for example, about things that matter most to you as a business can help you to gain followers, understanding and credibility.

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  1. Increase loyalty

To help improve your loyalty levels, adding an animation and a special offer is a great plan, especially if you tie in the discount or offer with sharing the video or another specific action. This could be in the form of an incentive for referring a friend or money-off their next purchase. If It’s in your budget to do, the only limit is your imagination.

In conclusion, animation provides an excellent visual medium for getting your message across and allowing you to talk directly to your target audience and like-minded visitors. You can use it to further benefit your business, by offering incentives for shares and increasing your customer loyalty.



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