Web design trends that will never go out of fashion

Many trends come and go, fading away as quickly as they first appeared, but there are some key elements that lie at the heart of every exemplary design.

Web design trends that will never go out of fashion

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Keeping things simple

Communicating your brand identity and core message is the most important thing your website can do for you, but to do this properly, simplicity is key. The Google homepage is a great example of simple design. Overwhelming your visitors with information will negatively impact their user experience and they won’t know where to look to access key pieces of information. Rather than throwing information at them, guide your visitors around your website and keep the design free from unnecessary clutter and distractions.

Instinctive and perceptive

You need to know how your target audience wants to interact with your website, and this will depend on, amongst other things, their age, the type of information they are seeking and whether they are regular Internet users. Design teams, including those at Drupal agency, Website Express, will need to know if, for example, your target audience is familiar with the Internet, because if they aren’t regular Internet users, they may need additional visual clues or explanatory text, to help them use the new website effectively.

Clear communication

When browsing websites, users don’t want to read large paragraphs of text, with no subheadings, photographs or illustrations. Your first instinct may urge you to communicate everything you know, using lots of technical terminology, but your visitors really just want to know how your product or service will enhance their lives. Making your point quickly, using key words and images, is vital.

Blank space

One of the most interesting parts of a design is how a creative team, such as https://www.website-express.co.uk/service/drupal-development-agency use white space, and it isn’t as simple as you may think. Finding the correct balance can be tricky, but when done correctly, the blank space around text and images will focus user attention on key pieces of information, without looking too sparse.


Large, high-quality photographs and illustrations can quickly communicate something that may take 500 words or more of text. Conversely, bad imagery will look unprofessional and instantly encourage your visitors to search elsewhere for answers to their queries. Invest in your imagery – it’s worth it.

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