Up Your Game with These Digital Marketing Tips
You already know that a website is an essential marketing tool in the modern digital era, but simply having an online presence is not enough to attract visitors and encourage them to make a purchase.
These days, every website owner needs to understand at least a little about digital marketing, as this is the only way that you can be sure your beautiful new website will get seen by the right people.
As an article in Business 2 Community points out, even the smallest of businesses needs to have an understanding of how the search engines work, and that includes an effective SEO strategy, but there are also other methods for utilising digital marketing to enhance your brand’s online profile.
Optimise Page Loading Times
It doesn’t matter how great your web content is, nor how stunning your graphics and images, if your pages don’t load fast. Any longer than three seconds and your website visitors will be clicking away to your competitor’s site, so test your loading times across all web browsers and devices. And if in doubt, consult a web developer – from Southampton to Swindon web design companies, such as http://www.webdesignerswindon.co.uk/, will speed up your page loading times, leading to increased visitor numbers and conversions.
Produce Great Content
Visitors will return to a website that offers thoughtful, relevant, engaging and high-quality content. Positioning yourself as an authority figure within your industry will help to generate higher visitor numbers, while ‘likes’, ‘shares’ and ‘retweets’ will help to raise your brand’s profile, boosting sales.
No matter how many visitors you get for your website, if those visitors aren’t going ahead to make a sale, sign up to a newsletter or download your ebook, then it’s simply not doing its job. Make a point of going through your site’s metrics to understand visitor behaviour, making any necessary changes that will encourage them to engage more fully with your brand.
Consider Paid Advertising
Google Adwords and Facebook ads can have a profound effect upon your sales figures if used wisely and appropriately. That means doing plenty of research beforehand to make sure that you choose the most appropriate platform that will attract high-quality visitors with the motivation to make a purchase. A well-thought-out advertising campaign will increase your profitability many times over.