Important things to Consider Before Creating a Company Logo

Creating a logo for your company may seem like a simple matter of coming up with a design and getting it put on your stationary, uniforms etc, but be warned – there is a great deal to consider before you leap into it, and you don’t want to get it wrong. Many companies will use a brand design agency such as to ensure that they are getting the right logo.

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You may have some ideas about your own company logo, but there are a few things to think about. One of the most important things to remember is to keep it simple. A logo must never be overcomplicated – it is your brand, it is not there to sell, but something that over time, people will start to recognise. This is the main purpose of a logo.

Your logo also needs to be versatile, which is another reason to keep it simple. Your logo will need to be adapted to fit into many locations and on all sorts of products – from signs to packaging to uniforms – think how you can make this work.

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Colour is really important – It isn’t just a matter of choosing some colours you like and putting them on there. The colours you choose will be part of your companies’ brand and will need to run through everything, from your website to staff uniforms. As well as this, different colours tend to invoke different ideas in people, so depending on what sort of a company you run choose colour wisely and research colours that are used by different industries and what message they are conveying.

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