The 5 Steps of a Risk Assessment
When you need to carry out a risk assessment in the workplace, the Health and Safety Executive provide guidance on 5 important steps to carry out: Identifying the hazards Every employer has a duty...
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5 low-cost actions to impact your customers in after-sales
What is the profitability generated by a sale? In general, it depends on many factors (prices, discounts, associated costs, commissions, taxes, etc.). On this occasion we will focus only on the cost of ‘Capturing’...
A fable: ‘The genie of the lamp does not exist, stupid’
This is a somewhat schizophrenic story about a market research consultant who wanted to know the deepest secrets of the consumer, with which to triumph in the world of marketing and business strategy, as...
Social networks: Powerful tools to improve customer service
Given the current great competitiveness, service customers are more important than ever and the reputation of a company has never been so vulnerable. Social networks like Twitter, LinkedIn or Facebook have leveled the playing field...
eBay will acquire the local advertising provider
eBay, the largest free classified ads portal, moves not to lose the trail of new technologies and the rise of the internet and mobile commerce with a new strategic acquisition.
The many inventors behind the invention of television
Most inventions can be sourced back to a single inventor. A person whose name goes down in history as the brains and inspiration behind a ground-breaking idea or product. TV, however, did not come...
Reducing the cost of motor trade insurance
If you are a business owner, you will know that reducing as many overheads as possible is vital. Owning a business means paying out multiple insurance premiums on various aspects of the firm; however,...
Up Your Game with These Digital Marketing Tips
You already know that a website is an essential marketing tool in the modern digital era, but simply having an online presence is not enough to attract visitors and encourage them to make a...
Facebook and e-commerce do not mix, according to Forrester
Forrester Research has published a report in which it basically tells us that at this moment Facebook is not entirely effective in boosting e-commerce sales. “The study found that the average Facebook metric in terms...
LinkedIn, the most important network for B2B marketing and business
A new study by BtoB magazine indicates that Social Media Marketing is increasing among companies and commercial brands. As expected, the LinkedIn professional network is cited as the top platform for many of the respondents....
