15 Practical Tips for Surviving Google
The rules of the game have changed and we want to propose 15 tips to take into account if we want our website to be positioned at the top of the search engines without risk to be penalized …
- Use descriptive titles on your pages. When the user reads the title of your page you should feel that you have found what you were looking for.
- Use meta-descriptions that favor conversion. The meta-description must be written in a way that motivates the user to click on your link.
- Write content for users and not for search engines. It seems that this is common sense but has not been respected. Previously it was written optimization content to “deceive” to the search engines and thus obtain a better positioning. Now this technique no longer works and we have to forget it. We must write quality content that addresses specific user issues.
- Make it easy for your users to share your content on their social networks. Put the buttons of Facebook, Twitter, LinkedIn and especially Google+ on all sides, social search will gain more relevance during this year.
- Improve your conversion ratio. Invite your users to contact you. Attracting traffic is complicated so better not to waste those visits.
- Improves usability. It is important that your users can easily navigate within your website. If users find what they are looking for, Google surely will.
- Reduce loading times for your website. It’s a factor that Google takes very seriously. Your pages should load in an average of 2 seconds, but this depends a lot on what content you are going to show.
- Update your blog often with original and useful content for your users. Google is not going to keep you in mind if you write only one post per month. However, you will if you are an active blogger on the net and your content is often shared on social networks.
- Collect testimonials from your customers and hang them on your website, they will help you lower the rebound percentage and thus improve your conversion ratio.
- Use the rel = author tag so that your photo appears next to your search result, as this will improve your CTR.
Off Your Website (Off Page)
- Get links from your niche market. The links that point to your website have to make sense and be related. For example, does not it make sense for a “motorcycle” website to point to another “phone”? It would be normal for a “motorcycle” website to point to another “motorcycle” or “car”.
- It varies the anchor texts that point to your website. It is not normal for 50 websites to point to your website with the same keyword. Can Google think that there is any manipulative technique behind it? The normal thing is that these 50 webs link you in a varied way.
- Get your brand spoken on the web, Google can already detect it even if there are no links.
- Use new tactics to create links. You can not settle for directory links. There are many ways to get links …
- And, of course, do not pay for your links. If Google hunts you you may forget to appear in the search results for some time. Search engines are becoming more advanced and offer better results.
During this year we will live many more changes in search algorithms that will affect the work of SEOs and / or webmasters. But one thing that never fails is to use common sense, though sometimes it is the least common of the senses.