Category: Business

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Why generate effective brand experiences?

The brand experience involves an exchange of information that goes beyond the benefits or specific data of a product or service. But, how to make it effective? Through the conjugation of strategies based on memorability and...

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Social Branding: The publicity of the facts

We could define Social Branding as the new discipline that deals with brand building from an authentic Social perspective and sensitivity. Bearing in mind that for most companies, the presence in Social Networks and Corporate Social Responsibility...

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The problem is income, not employment

My friends say “coaches” that asking the right questions is essential to achieve the objectives. The problem management experts also say that the first thing to do to solve them is to identify them clearly. However,...

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Companies that have a website grow by 17%

The Internet has modified the rules and the dynamics of the industry. Within the segment of companies that increased their sales, the average annual growth of those that have a website was 17%, compared to...

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One step beyond the Conjoint: Menu Based Conjoint

One of the market research tools most commonly used to determine consumers’ purchasing preferences and attitudes is the “Conjoint Analysis”. Since its first development, more than 40 years ago, Conjoint’s techniques have continuously evolved...