Category: Business


The problem is income, not employment

My friends say “coaches” that asking the right questions is essential to achieve the objectives. The problem management experts also say that the first thing to do to solve them is to identify them clearly. However,...


Companies that have a website grow by 17%

The Internet has modified the rules and the dynamics of the industry. Within the segment of companies that increased their sales, the average annual growth of those that have a website was 17%, compared to...


One step beyond the Conjoint: Menu Based Conjoint

One of the market research tools most commonly used to determine consumers’ purchasing preferences and attitudes is the “Conjoint Analysis”. Since its first development, more than 40 years ago, Conjoint’s techniques have continuously evolved...