What is search engine optimisation
Search Engine Optimisation, or SEO, is the way in which you can increase your search engine ranking results and therefore increase the number and quality of visitors to your site. The aim is then for these visitors to turn into paying customers and clients.
Search engines have algorithms built into them that give you the best results for the search term that you enter. This is based on their database of websites and the information that they have found when they crawl the websites looking for information and key terms. This is where keywords become important and a SEO Belfast company can help you out with this and can talk you through the different methods used to achieve this.
The search engines also look at how trustworthy your site is and whether you are providing people with relevant and interesting information. This is where backlinks from other sites help to improve your rankings. This can be done in a number of different ways and Ryco Belfasts SEO agency can talk you through the options that you have available to you.
More and more businesses are becoming aware of the importance of SEO in helping your clients and customers to find your business in the quickest and easiest way. This is why it is important to look at developing your keyword strategy and speaking with a company like the one above to look at both the on-page and off-page SEO strategies that are best for your company.