The reality of marketing and mobile technology in figures
In a very short time we have witnessed a real mobile revolution, to the point that there are already five times more mobile than computers.
The high penetration of these devices has resulted in that in the United States alone, 271 million adults already have a mobile device, which is 91% of Americans. An audience that uses it daily, which makes the smartphone the ideal instrument for companies and brands can achieve multiple and different goals.
16% of the total traffic already comes from mobile devices. 88% of mobile users use it to get offers and discounts.
When looking for information, users prefer to visit a website, rather than consulting a mobile app. 81% use their mobile to compare prices, 79% browse for information and comments on products that interest them, and even 63% complete their purchase actions. Companies should pay special attention to the navigation and usability of their website for mobile devices.
Do not forget that there is also SEO for mobile
An adapted website increases the time spent by consumers, the average page viewed in an optimized web is 19, compared to 12 in one that is not properly suitable for these mobile terminals. It is also essential to take care of the loading speed, 3 out of 4 mobile users wait only 5 seconds to load the web. This can mean the total loss of the customer, since 46% of consumers recognize that they would not visit a website that did not work correctly.
Achieving high convertibility in marketing actions
75% of mobile users use their mobile device to buy.This year the registered volume of purchases has reached 172 trillion dollars. Half of the consultations on travel or hospitality through the mobile translate into a sale or hiring. The mobile is also an important boost to boost offline sales. According to data offered by Vibes, 14% of customers seeking information while in the store, ends up buying products that initially had no plans.
Mobile apps promote engagement. There are about 300,000 mobile applications. The preferred users are those related to leisure and entertainment, specifically 49% prefer games, while a third of users prefer to use it to check their social profiles.
Other actions that come to reinforce the mobile marketing strategy
- QR Codes: 52% of US users have interacted with a bidi code is following closely, as the second country with the highest degree of acceptance, according to Scanlife.
- Emailing: 3 out of 4 users check their email via mobile devices
- Mobile coupons, which have a probability of success up to 10 times greater than the rest
Be there where the customer is
95% of mobile users turn to their smartphone for local searches. The geolocation actions, reinforced with a SOLOMO strategy can be very effective, taking the customer to buy what you want, wherever you are, in a comfortable and simple way, always thanks to your mobile device.
The future: mobile advertising Mobile advertising
investment is expected to exceed 20 billion dollars by 2015. It is a sector with a high potential, but it has to evolve and improve. Currently, 40% of ad clicks are accidental or fraudulent; In addition, according to Trademob, 79% of mobile advertising users find it intrusive.
Mobile devices are definitely part of our day-to-day life, companies have to adapt their marketing strategy and how to communicate with their customers and they are already clear that they must allocate part of their resources to it. In this sense, both large and small, half of SMEs will allocate part of their budget to mobile marketing next year.