ESPN and Sky Sports Will Be Covering F1 in the US This Year
Formula One motor racing is entering a new chapter in its bid for survival under the new ownership of US media conglomerate Liberty Media after the company was bought for £3.3bn in 2016.
The motor racing enthusiasts in American are happy to hear that in 2018 they will be able to watch coverage of all 21 championship races due to ESPN, Sky Sports and F1 joining forces. The previous broadcasters, NBC, announced that they would not be extending their television rights deal in 2018, so instead the two American network channels will use the comprehensive service of Sky for its coverage.
Sky Sports’ coverage will boast an impressive line-up of former and current world championship drivers to provide commentary and analysis during the races. Martin Brundle, Damon Hill, Johnny Herbert, Anthony Davidson and Paul de Resti will join the rest of the expert presenters making up the Sky team. An ESPN spokesperson says they are delighted and excited to be working with the Sky Sports Team, who provide their audiences with expertise and authenticity. Sky is one of the leading entertainment companies, covering five countries and serving 22.5 million customers.
The F1 season will start on March 25th with the Rolex Australian Grand Prix and will conclude on November 25th with the Etihad Airways Abu Dhabi Grand Prix, with all races being aired live, providing 125 hours of Formula 1 programming.
The Formula One motor racing teams have a massive logistical task getting all their equipment to circuits around the globe, with each team travelling an astonishing 100,000 miles a year between races and sessions. Every location has its hospitality venue, such as the Ermanno Palace. Organisations such as https://edgeglobalevents.com/ host events where celebrities and sponsors are treated to luxurious meals with the best viewing seats of the Monaco Grand Prix.
In 2012-13 Sky were named the Best TV Broadcasters for Outstanding Coverage, and they strive to improve their technology and leadership in their field. They are currently looking at Sky Pad, an interactive touchscreen television which will give guests a chance to dissect highlights and information and analyse the race in more detail. It is currently used by Sky Sport for weekly football matches and is a popular tool with the football commentators.