The internet is a very competitive place with millions of websites fighting for attention so how do you make sure yours is as effective as possible? One of the best ways to keep your website up there and getting noticed is by blogging. In short, a blog is a regular update on your site, written informally and containing interesting, engaging content. Think you don’t need one or don’t have the skills? Here are some benefits to making the effort:
- Makes your business more approachable
A blog makes your site more personal and demonstrates how much you care about your business. It’s a chance to share information and opinions on topics that are important to you and your staff and helps to make a personal connection with your customer. It will make your business more likeable and help to build up trust.
- Gives customers increased confidence in you
A blog that is updated regularly shows that your business is active and your site is well looked after. It’s vital to add fresh content as often as you can to further build loyalty and confidence in your audience. Research has shown that there is a clear link between regular blogging and higher conversion rates for businesses so it really does make good business sense.
- Increases traffic to your site
The more top quality content you add to your site, the more pages get indexed in search engines. This will improve your rankings in search engines and lead to greater traffic being directed to your website and the greater the number of blog posts means more chances to include relevant keywords. For SEO Gloucester, visit http://digi-tel.co.uk/gloucestershire-seo-services/seo-internet-marketing-gloucester/
- Stand out from the crowd
Fresh blog posts give you the opportunity to stand out from your competitors. You can present your unique thoughts, connect with likeminded customers and therefore convert more sales. Blogging gives you the chance to develop your unique brand, connect with people on an emotional level and spread your mission and values.
- Cheap, effective marketing tool
One of the great things about blogging is that it’s a very effective marketing tool and doesn’t have to cost anything save a bit of time and effort. It gives smaller businesses the opportunity to reach out and grab attention without the huge budget that big businesses have access to.
- Offering promotions
Having a committed customer base who are engaging in your blog means you can offer promotions and discounts which compels them to regularly visit your site. While the informative content is what your customers want to read, the occasional promotional will help to keep them engaged with your site.
- Bring value to your customers
People are always looking for tips and advice so build up credibility in your market niche by creating articles with useful industry hints and useful links to other similar topics. Not only does this serve to inform but will also help your customers to see you as more trustworthy and knowledgeable in your field.